The Social Media Manager leads and manages the social media channel of the credit union, leveraging expertise, tools, external partners, and industry leading practices to enhance and establish top performing content and pages.

EDUCATION and EXPERIENCE:

BA in communications, public relations, journalism, marketing or a related field required

Minimum five years professional social media experience required

Experience using Salesforce Social Studio a plus.

KNOWLEDGE & SKILLS:

• Excellent writing skills and ability to write in a variety of styles including customer service/care.
• Self-starter who can balance multiple priorities simultaneously.
• Strong collaborator with ability to engage multiple stakeholders.
• Strong knowledge of Microsoft Word, Excel and PowerPoint also required.
• Proficiency with Adobe Creative Suite is a plus.

ESSENTIAL DUTIES include the following:

• Develop and implement social media strategy.
• Create, edit and publish all social media communications aligned with mission, vision/values and brand - voice and tone.
• Collaborate with agency partners on asset creation and ideation for organic and premium posts, as well as on strategy for paid social media campaigns.
• Identify opportunities to work with influencers and integrate them into the organization’s broader social strategy framework.
• Track and analyze performance of content across channels and leverage insights to create and execute monthly content calendar that aligns with business unit priorities and goals.
• Monitor and implement best practices and industry trends around social platform updates like changes in algorithms, targeting and overall innovations in social media technology.
• Day-to-day community management activities including daily social media moderation, response, engagement, giveaway facilitation, and escalation of potential issues.

Other duties may be assigned as needed