Company :

Job Description :

JOB SUMMARY

Tonic, The award-winning in-house Creative Marketing Agency for Highmark Health is currently seeking a Senior Social Media Strategist. Reporting to the Director of Social Media, this role will support numerous “beats” from the team’s scope of work across Highmark Inc., Highmark Wholecare, Highmark Health and the Allegheny Health Network. This senior-level role strategizes with the team and business partners to create comprehensive, cross-platform, high-quality social-media communications for our customers across various businesses.

You’ll lead numerous aspects of social media for your focus areas, up to and including but not limited to: content strategy, calendaring, post writing and creation, scheduling/publishing, community monitoring, and reporting/analytics. You’ll proactively and collaboratively partner with stakeholders across the enterprise, including marketing and compliance, to align strategies, find synergies, and drive success for the business.

Beats will initially be heavily focused on the insurance (Highmark Blue Cross Blue Shield) side of things, particularly around Federal markets (like Medicare and Medicare Advantage, Medicaid and potentially ACA and CHIP). The exact assignments will vary based on the successful applicant’s background, skillset and interests.

In addition to a demonstrated acumen of corporate social media experience, the ideal candidate is a process-driven self-starter with the ability to learn quickly and navigate complex programs. The candidate must possess a strategic mindset, excellent organization and project management skills, and strong proactivity and attention to detail. Preference will be given for candidates with a health care or health insurance background or those with social media experience in a regulated settings.

This role is a HYBRID role, with 3 days on site (at any of our facilities across PA, WV, NY or DE) and the other 2 at home

ESSENTIAL RESPONSIBILITIES

• Strategizes social-media marketing plans and activities for Highmark health services - including content strategy, SEO, advertising, and “voice” on different social platforms - to meet business objectives and customer needs. Applies market-research, social-listening, and health-plan member insights to develop and execute customer-centric content strategy. Develops innovative approaches to drive social engagement, brand affinity and customer loyalty, especially in a health-reform marketplace.
• Advises and collaborates with a wide range of internal and external clients, including program managers, subject matter experts, digital/marketing specialists, and community partners, on social-media marketing. Meets regularly with clients and other stakeholders to understand business objectives, develop targeted social campaigns or content, and report on tactics and outcomes. Markets social media platforms and capabilities internally and externally. Represents social media team at workshops, conferences, and other sessions.
• Serves as lead or editor of a social channel, managing daily content and interactions, while also contributing ideas and content across other social platforms. Conceptualizes, researches, drafts, circulates for review, and/or publishes daily social content. Sources and selects photos, videos, and other multimedia for social. Launches and tracks social campaigns and promotions. Ensures that all content adheres to business objectives, SEO principles, voice guidelines and brand standards.
• Manages social listening as well as conversations with customers and other stakeholders in social channels. Responds to and tracks inquiries, including after business hours as needed, and collaborates with customer-service teams and other internal teams to address them. Participates in online communities and also networks with peers, partners, thought leaders, and influencers on social.
• Evolves Highmark’s social platform, helping to prioritize and launch new channels, including submitting proposals to social governance committee, collaborating with digital and IT teams, and developing launch plans and best practices or instructional documentation.
• Benchmarks peers, competitors, and other high performers on social. Researches and reports on emerging social platforms and technologies as well as social, digital, and healthcare trends. Measures social activities, analyzes metrics and develops monthly reports for clients, peers and management.
• Other duties as assigned.
  

QUALIFICATIONS

Minimum

• Bachelor’s degree
• 5 years in Social media
• 5 years of Writing and Editing
• 5 years Marketing
  

Preferred

• Master’s degree
• Digital or other advertising agency experience
• Health care industry experience
• Retail marketing experience
• Blogging experience
• Graphic design experience
• HTML experience HootSuite Enterprise, ShortStack, WordPress, and/or PhotoShop experience
  

SKILLS

• Knowledge of social media platforms and digital marketing
• Strategic-, creative- and critical-thinking skills
• Research, interviewing, writing, editing and proofreading skills
• Organizational and project management skills
• Interpersonal, communication and client -management skills
• Resourceful and detail oriented
• Customer and client focused
• Ability to multitask, prioritize and work under pressure in fast-paced environment
• Ability to work independently but with strong process and team orientation
• Ability to problem-solve and deal with urgent communication issues

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.

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